A potential pitfall of traditional road mapping We all know a roadmap is a document that tells stakeholders what products/features we could be launching at a given time frame, such as we could be doing this in the near term, long term, mid term. The current way of road mapping feels good but is it… Read more

How many times have you heard this line from potential customers and users?You and the team worked hard on the products/features requested by potential users in the interview. You think you know what they want after listening to their feedback. After launch, it is time for those same potential customers to front up. We hear… Read more